AAHA! Virginia serves as the coordinating hub for African American heritage tourism across Virginia. We work with destination marketing organizations, educational institutions, corporate partners, and community businesses to turn cultural heritage into economic opportunity.

Our approach centers on activation. Virginia has completed extensive heritage planning through municipal stewardship plans and resource management frameworks. We transform those plans into walking tours, signature events, educational partnerships, and business networks that generate measurable community benefit.

Our model works to serve multiple stakeholders simultaneously. Tourism boards gain authentic cultural products. Universities access community research opportunities. Businesses see increased foot traffic, and communities receive infrastructure support and economic development.